Who We Are

We started Fluxis IgniteUp because too many smart people were making poor financial decisions simply because no one taught them how money actually works in the real world.

Our Beginning

Back in 2019, I was consulting for small businesses in Sofia and kept seeing the same pattern. Brilliant entrepreneurs who could solve complex problems in their field would freeze up when it came to cash flow projections. They'd either avoid financial planning entirely or create overly complicated spreadsheets that nobody could understand.

That's when it hit me — financial literacy isn't about memorizing formulas. It's about building confidence with money decisions. And confidence comes from practice with real scenarios, not theoretical examples from textbooks.

So we decided to change how financial education works. Instead of dry lectures about compound interest, we focus on the situations you'll actually face: planning for irregular income, managing seasonal cash flow, or deciding whether to expand your business.

Financial planning workspace with charts and calculator

The People Behind the Platform

We're a small team of financial professionals who believe learning should be practical, engaging, and actually useful in your daily life.

Elena Dimitrova, Founder

Elena Dimitrova

Founder & Chief Financial Strategist

Former corporate finance manager who spent 12 years helping Bulgarian companies optimize their financial operations. Elena specializes in turning complex financial concepts into practical skills that people can actually use.

Svetlana Ivanova, Education Director

Svetlana Ivanova

Lead Education Director

Education specialist with a background in adult learning psychology. Svetlana designs our curriculum to match how busy professionals actually learn — in short, focused sessions that build on each other over time.

Financial planning session in progress

Our Approach

Real-World Focus

We don't believe in one-size-fits-all financial advice. Every lesson includes multiple scenarios because your situation is unique, and cookie-cutter solutions rarely work in the real world.

How We Teach Differently

Most financial courses dump information on you and hope something sticks. We start with your actual challenges and build skills that solve your specific problems.

Interactive learning session with financial tools
1

Start With Your Reality

We begin every topic by looking at real situations from our students' experiences. No abstract examples — just challenges you might face next month.

2

Practice With Purpose

Each lesson includes hands-on exercises using your own financial data. You're not just learning concepts — you're solving your actual problems.

3

Build Long-term Confidence

By the time you complete our programs, you'll have working financial systems tailored to your lifestyle, not generic templates from the internet.